About this event

Learn how your business can use the web to get more customers!

Attend Local University–a full-day workshop about Internet marketing for Edmonton area businesses.

GoogleFeaturing a presentation by Google: Learn how to use Google’s local products to acquire new customers, while also engaging and retaining existing ones. We’ll start by walking through claiming your Local Plus page, and then explore other local products.

We’re bringing in some of the leading online marketing experts for an intensive eight-hour crash course in Internet marketing that will help you navigate the possibilities for marketing your business on the web. You’ll learn Search & Social Marketing tips and techniques that will lead to sustained, long-term search engine rankings (and new customers) in your local markets and world wide.

Local University: Edmonton will take place on Thursday May 28, 2015 from 8:00am – 4:00pm at Lister Hall on the University of Alberta Campus. Coffee and lunch is included.

Watch the video below to learn more:

Capacity is limited, so sign up today!

7 Speakers
200 Tickets

Speakers

Darren Shaw

Whitespark

Ashley Bain

Industry Mailolut

Mike Blumenthal

Local University

Aaron Weiche

Spyder Trap

Joel Headley

Google

Dana DiTomaso

Kick Point

Mikhaila Skehor

Kick Point

Agenda

  • 08:00 - 08:30

    Check-in & Caffeine

    Bring a print-out of your EventBrite ticket, or just pull it up on your phone and show us. We're pretty easy going at registration. Then, get yourself some coffee and a baked treat, on us.

  • 08:30 - 08:40

    Kick-Off and Conference Introduction

    Bring attendees up-to-speed on some basic terminology that will be used throughout the seminar.

    Speakers:

    Mike Blumenthal

  • 08:40 - 09:05

    How to Make a Good Website for Searchers and Search Engines

    Gain an understanding how to create a website that’s useful and appealing to both your human visitors and to the search engines.

    Speakers:

    Aaron Weiche

  • 09:05 - 09:30

    Website Optimization Basics

    You’ll be walked through the basics of how search engine results are generated and learn some of the REAL signals that your website can send the search engines in order to rank better.

    Speakers:

    Darren Shaw

  • 09:30 - 09:45

    Q&A

    Take the opportunity to ask specific questions to the presenters.

    Speakers:

    Aaron Weiche

    Darren Shaw

    Mike Blumenthal

  • 09:45 - 10:15

    Getting Social Online

    You’ll be introduced to the world of social internet marketing, including strategies to engage with customers and prospective customers using the most popular social media tools like Twitter, Facebook, and blogs.

    Speakers:

    Mikhaila Skehor

  • 10:15 - 10:30

    Understanding Your Website Traffic

    Attendees are introduced to Google Analytics, and learn how to gain insight into their website’s traffic sources and convert more “visitors” to “customers.”

    Speakers:

    Dana DiTomaso

  • 10:30 - 10:45

    Q&A

    Take the opportunity to ask specific questions to the presenters.

    Speakers:

    Dana DiTomaso

    Mikhaila Skehor

  • 10:45 - 11:00

    15 Minute Break

    Mmmm. Coffee.

  • 11:00 - 11:30

    Going Local with Google

    Learn how to use Google’s local products to acquire new customers, while also engaging and retaining existing ones. We’ll start by walking through claiming your Place page and then explore other local products.

    Speakers:

    Joel Headley

  • 11:30 - 11:45

    Q&A

    Take the opportunity to ask specific questions to SOMEONE WHO ACTUALLY WORKS AT GOOGLE! :)

    Speakers:

    Joel Headley

  • 11:45 - 12:45

    Lunch

    Tasty lunch is provided!

  • 12:45 - 1:10

    Ranking Your Business in Local Search Results

    Learn how to rank well in the Google Maps results and how to make sure you convert searchers into customers.

    Speakers:

    Mike Blumenthal

  • 1:10 - 1:30

    Reviews and Your Online Reputation

    Your online reputation is everything. Learn how to make online reviews work for your business.

    Speakers:

    Darren Shaw

  • 1:30 - 1:45

    Q&A

    Take the opportunity to ask specific questions to the presenters.

    Speakers:

    Darren Shaw

    Mike Blumenthal

  • 1:45 - 2:00

    Grow Your Business with Email Marketing

    We’ll discuss how to build relationships that are the key to the success of your goals with easy, inexpensive and highly effective email marketing. We will also cover the Canadian Anti-Spam Law (CASL) and how to stay CASL-compliant while running a great email marketing campaign.

    Speakers:

    Ashley Bain

  • 2:00 - 2:25

    Internet Marketing for the Do-It-Yourselfers

    The presentations will be tied together and we’ll give you some guidance to help you figure out where to prioritize your online energies and resources--including some free tools to take advantage of, and questions to ask if you’re thinking about bringing in a professional.

    Speakers:

    Aaron Weiche

  • 2:25 - 2:40

    Got More Questions? Get More Answers!

    The second Q&A panel of the day will again give you a chance to ask questions to the presenters.

    Speakers:

    Aaron Weiche

    Ashley Bain

    Dana DiTomaso

    Darren Shaw

    Joel Headley

    Mike Blumenthal

    Mikhaila Skehor

  • 2:40 - 2:45

    Conclusion & Takeaways

    Presenters will leave you with key points to remember from the day’s topics and answer any final questions from attendees.

    Speakers:

    Mike Blumenthal

  • 2:45 - 3:00

    15 Minute Break

    Stretch your legs. Get some coffee. Call your mom. Whatever. This time is all yours.

  • 3:00 - 3:30

    Google Local Q&A

    Meet the Google representative to gain more insight into their local products

    Speakers:

    Joel Headley

  • 3:30 - 4:00

    Live Site Clinics!

    Submit your website for review and our panel of experts will go over the sites on our big screen and provide ideas and actionable advice for all attendees.

    Speakers:

    Aaron Weiche

    Dana DiTomaso

    Darren Shaw

    Mike Blumenthal

Partners

Testimonials

Here's what Local U attendees have to say:

Photo Gallery

Photos From Past Local U Events

Local U has run dozens of events across the US and Canada over the past 5 years.

Lister Centre, University of Alberta

  • 11613 87 Ave NW Edmonton, AB T6G 2H6 (Maple Leaf Room)
  • 1-780-907-0575
  • darren@whitespark.ca

Tickets

Capacity is limited, so register today!

Get Your Ticket

$199 CAD