Mike has been involved with offering web services since 1995. Prior to specializing in web design and search consulting in 2001, Mike      was a principal in a family owned & operated retail business for over 30 years.

Like all small business owners attempting to market to a fragmented clientele, he was continually frustrated by the barriers & costs  imposed by the advertising options available. Shortly after Google Maps was released in 2004 he threw out his 9 Yellow Page books and started focusing on Local Search.
Mike presents nationally at search conferences & contributes columns to Search Engine Land. During the week, you can find him at his blog, Understanding Google Maps and Local Search, where he writes about local search and its impact on the business community